Dear colleagues,
Due to the integration of the International Coaching Psychology Association and the International Association of Coaching Institutes, all full members have the opportunity to receive ICI certificates and become members of the ICI. To join the association, one need to tender the documents to confirm the qualification. If you did not contact us jet, please don’t hesitate to do this until December 30, 2017 using the e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. .Those who are interested in receiving the certificates should turn to their coaching training providers until 01.12.2017.

Dear Colleagues,
The integration of the ICPA in the ICI has been officially completed. All active members of the association have the opportunity to join the ICI. Please find the instructions in the newsletter from us and don't hesitate to contact us if you have any questions. 

2017 International Annual ICPA Conference took place 24-26/07/2017. The topics were intellectual leadership, coaching applying to education, facilitation, and cultural psychology. The conference discussions raised a number of topical issues, concerning with the modification of the Code of Ethics and driving innovations through an educational process. The key aspect of the conference is the decision that was made at the private meeting of the Governing Board. According to that, the ICPA will shortly be united with the International Association of Coaching Institutes, one of the biggest European coaching associations.  All members of the ICPA will receive a newsletter containing the details and steps to be taken for the integration the members in the united organization.

Andrew Armatas, ICPA Expert: How to use suggestive techniques in coaching.
Andrew Armatas - Coaching Psychology Services, 9 George Street, Athens, 10682, Greece.

Create positive expectancies

There is a relationship between what individuals expect and their experiences
of seemingly automatic responses, also known as non-volitional responses (Coe,
1997; Kirsch, 1985). It seems that response expectancies are sufficient to cause
non-volitional outcomes and tend to be self-confirming. Since suggestions often
mean coming to expect that the suggested event will or has occurred, coaches are
in a unique position to utilise them and create positive expectancies for their

Use repetition

It is recommended that the coach repeats the main message several times throughout the coaching session, thereby repeatedly directing attention to the intended goal or idea. This can be accomplished by simple repetition, by using synonymous words and phrases, by incorporating non-verbal behaviors or by combining direct and indirect suggestions. The latter may include the use of metaphors and stories conveying the same idea.

Be flexible

Being flexible means adjusting your pace to your coachee’s rate of response,
respecting the individuality of your coachee, evaluating what works throughout the
session and making the necessary adjustments.

Connect suggestion to a dominant emotion

This is of special consideration to those clients who use their emotions more than
their intellect in their decision making. Stir their emotions and connect suggestions
to them:

‘This is a plan you will want to follow because it just doesn’t feel right not to reach your full potential and I know you want to feel the satisfaction of making it.’

Link motivations and goals to suggestions

This may be a choice for coachees who emphasise logic and reasoning:
‘This plan suits you, it reinforces the kind of thinking that brought you here.’

Combine suggestive techniques

A coach can combine different suggestive techniques during the coaching process.
The following dialogue (after a brief discussion about strengths) incorporates a ‘yesset’ along with a contingent suggestion, a presupposition and a reference to other people’s experience:

So, is it clear now how using strengths can help?’
‘Yes, it is.’
‘Can you see the benefits of using this approach with you?’
‘Yes, it actually matches my way of thinking too.’
‘So, shall we continue in the direction that matches your thinking, yes?
‘Yes’ (Yes-set).
‘Many people are not aware of their strengths and how to harness them until we start
talking about them’ (reference to other people’s experience and presupposition).
‘As we are talking about strengths, you may find yourself thinking about your own’ (contingent suggestion).

You can then add strategies, guidelines, or continue with your coaching approach,
knowing that your coachee is likely be more co-operative and motivated.

Use ego-strengthening suggestions and positive reinforcement

Identify, reinforce and compliment your coachee’s behaviors, emotions and cognitions that are in the desired direction. That requires attentiveness and focus
throughout the coaching session. By doing so, not only are you reinforcing responses that will lead to the desired goal but also strengthen the coachee’s sense of selfefficacy. We all want to feel good about ourselves.

Use positively-stated suggestions

The author was requested by a publishing company to give feedback on a book
where the principle of positively-stated suggestions was strongly supported. Its
author went to lengths to convince the readers of its importance. She reported
she would not even wear t-shirts unless mottos were written in a positive manner.
The principle that suggestions need to be positively stated (do this rather than
don’t do that) has often been overstated. Even so, it is recommended that
your suggestions gear them toward a desirable goal rather than away from an
unwanted one.

Utilise coachee’s language and behavioral patterns

Listen for phrases, words, images or metaphors that your coachee chooses and utilise them in order to enhance your influence. For example, a coachee mentioned more than once that ‘I know if I put my mind to it, then I will make it happen’.
This same phrase was used as an embedded suggestion during a brief relaxation
‘That’s good, now as you exhale, notice how you have already started the process of selfcontrol. Continue relaxing just as you have decided to do so, after all if you put your mind to it, you will make it happen. So continue, relaxing even further’.

You may influence even further by appealing to all sensory modalities with a
particular emphasis on the one most suitable to the coachee, which you can pick
up by being attentive to the words most often used to describe experiences and

Use suggestions respectfully
Suggestive techniques ought to be used respectfully, keeping in mind the mutually
agreed upon outcomes. Respecting and accepting the coachee will facilitate an
acceptance of what one has to offer as a coach and hence a bigger suggestive
influence potential. The suggested response needs to be within the coachee’s
repertoire of abilities. It is recommended to start within a coachee’s repertoire of
abilities and build upwards (Heap, 2000). It is important that the suggestion is
acceptable to the client and compatible with the context in which it is given. The
better the fit between ideas presented and the client receiving them, the better the
chances for the desired response (Fourie, 2000).

Hold coachee’s attention
Anything that holds or absorbs a person’s attention could be described as hypnotic.
Hold your clients’ attention, detect the times they are mostly absorbed during the
coaching session and use those times for greater influence.

Copyright: Andrew Armatas. This email address is being protected from spambots. You need JavaScript enabled to view it.

May 18 Moscow Institute of Psychoanalysis organized the roundtable meeting focused on the issue of coaching methodology in Russia and the quality criteria to be adopted within the context of the expected establishing professional coaching standards at the state level. The event brought together the representatives of Russian coaching schools as well as Russian ICPA members. That meeting contributed to the future coaching development in that country. 

Dear colleagues,

We are glad to announce that the first 2017 edition of PsyCoach Magazine will be launched on 1 June 2017. The focus of the forthcoming issue will be on the contemporary trends in coaching and psychology applying to different aspects of corporate culture. The magazine will contain articles, research, and studies conducted by the leading European and American specialists in the field of psychology and counselling.

The main topic of the issue is “Coaching for Human Resource Specialists”.

Other topics:

-Coaching in management and business

-Coaching in individual counseling

-Existential psychology and others.

If you would like to receive the issue please contact us This email address is being protected from spambots. You need JavaScript enabled to view it.

 We also recommend you to subscribe to our newsletter.


Dear colleagues,

We are happy to announce the 2017 Annual ICPA Conference that will take place in Verona, 24-26 July. For more information please click here.

The meeting of the Board members concerning the expansion of communications took place 01.03.2017. At the meeting the questions of future collaboration perspectives with the Asian psychological counseling oriented companies were risen. A few potential partnership programs for India, Thailand and Hong Kong were discussed. The Board decided to establish a strategic development plan for 2017-2018. We welcome the companies and individual coaches to join the Association. If you are interested please let us know This email address is being protected from spambots. You need JavaScript enabled to view it.

Dear colleagues,

International Coaching Psychology Association continues developing and promoting international cooperation. We are pleased to inform you that Russian department of the ICPA recently become an organizational partner of another professional coaching body (Association for Coaching). We wish our colleagues much success and all the best in future professional coaching development.

Dear Colleagues,
Last call for papers for Moscow February Conference. The early bird registration is closed. Please be sure you have applied for the conference. For more information please visit the conference page

21 December 2016, International Coaching and Psychology Association is organizing it's International online Conference. The topic is: "21st century skills in business and development of management systems". The conference is dedicated to pose a question about modern education trends.
The conference intends to create a space for the discussion about business demands for education in international dimension. ICPA members from Italy, Great Britain, Norway, Germany,USA, India, Russia, Azerbaijan, Ukraine, Estonia, Latvia, UAE, Kosta Rica will be participants of this event.

- Modern consulting and coaching methods as applied to organization development.
- Vital skills of a corporate coach.
- Globalization as a relevant factor of influence on business educational requirement.
- Producing organizational changes: Peculiarities and difficulties

Call for papers!

All inquiries should be forwarded to This email address is being protected from spambots. You need JavaScript enabled to view it.

The conference dedicated to the establishment of professional coaching standards in Russian Federation on a national level took place on 4 November 2016 in Moscow.
The conference provided a venue to discuss the application of coaching methods to production oriented companies. The round-table discussions, that were organized on the basis of the Moscow Institute of Psychoanalysis revealed the following themes:
1. Prospects and relevance of the establishment of professional coaching standards
2. Peculiarities of coaching as applied to military sphere
3. Advantages of coaching support for business start ups
The conference was visited by the participants from Russia, Ukraine, Costa Rica, Azerbaijan.

Dear colleagues and friends,
We are heartily glad to inform you, that the Association successfully wide its scope in Northern America. We are glad to invite our new partner company Alderwood Ventures from Costa Rica. Development of international partnership based on coaching is a fundamental principle of the ICPA.

Dear colleagues,
The webinar "Coaching approach at work with teenagers" takes place on 08 October 2016 and held by our office in Milan. We invite teachers, psychologists and parents to join us. For more information be free to contact us This email address is being protected from spambots. You need JavaScript enabled to view it. (Ms Marina Farago)


Dear colleagues,

We are pleased to announce that the Conference "Business-psychology and Coaching as an educational component" will take place in Baku, Azerbaijan on 25 November 2016.    The conference will be held at Khazar University . For more information This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.   

International Scientific and Practical Conference  "Psychological and Coaching approach in business, education and social environment" will take place on 04  November 2016 in Moscow.

The Conference aim is to discuss modern tendencies in psychology and coaching regarding the development and application in the most important spheres of life: business, education and up-bringing, social work.

This conference would be of the current interest also for those, who need to increase the development efficiency of their business and take interest in modern managing methods.

Topics of the conference:

Increasing business efficiency with modern techniques of management, education and development.

Coaching in social and professional associations.

Modern approaches in education and upbringing – common and contradictory aspects.


The conference partners are:

  • Institute of professional development and retraining of Russian People’s Friendship University
  • Moscow Institute of Psychoanalysis
  • Laboratory of Social and Economics Psychology of Russian Academy of Sciences
  • Mental Research Institute(Palo Alto, USA)
  • Faith2Share, (Oxford, UK)
  • Strategic Therapy Centre of Arezzo (Italy)

Dear colleagues,

In view of the political instability and planned Brexit the venue and dates for the international conference of the ICPA are changed. The meeting will take place in Milan, Italy from 2 to 3 August 2016. All members claimed their participation were informed by e-mail and got special instructions. Please contact us (This email address is being protected from spambots. You need JavaScript enabled to view it.) if you are planning to participate but you didn’t get a letter.

Dear colleagues,
We are delighted to inform you that the conference of International Coaching and Psychology Association will take place 19 June 2016. The theme of the conference is  “Coaching as a management style”. It is a pleasure to invite the members of our association to participate in this conference and to give a talk on this theme.
English is the working language of this meeting. It is possible to work with an interpreter.
The conference will take place in  Oxford, Great Britain.
For more information and to find out how you can participate please send a letter to the e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.

Dear colleagues,

It is pleasure to inform you that from now on you can find your registration number online. You should follow Membership/ Registration number and type in your name.

Dear colleagues! We are glad to inform you about the training, that will be conducted by professor  Giorgio Nardone within the framework of the autumn forum of the ICPA in Moscow.  The important clinical psychology and consulting questions will be discussed. We would like to remind you that you should inform us about your participation by mail (This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.).

The meeting of the representatives of the ICPA and the leaders of different psychology organizations from Ukraine took place 28 March 2016 in Munich, Germany. The matters in question were the opening a permanent representative office of the International Coaching Psychology Association in Ukraine and the professional cooperation with a number of Ukraine Universities, particularly, with the Taras Shevchenko National University of Kiev.  

Date: 11-12 October, Moscow

Russian department of the ICPA will host the International conference of the Association. We intend to assemble our experts and speakers to discuss future plans and professional work in psychology, to accept new accreditation standards.  We are glad to invite our colleagues from CIS countries to this meeting.

Merry Christmas and Happy New Year!

At the holiday season, our thoughts turn gratefully to those who have made our success possible. We wish you good health, happiness and success in your future endeavours! Thank you and best wishes for Christmas and a Happy New Year.

The decision about the creation of special expert councils with a view to estimating the quality of psychology and coaching programs was affirmed at the conference of board of directors. This councils will include the members of ICPA and representatives of the universities, which specialize in this areas.

The members of ICPA have successfully discussed some important questions of the expansion of cooperation with new partners and the development of association. There was also raised a question about supporting the scientific researches and works of our members. Some partners from Finland, Ukraine and India became new members of ICPA.

Date: May 20-21, 2015
Theme/Description: Ride the Wave of Coaching.
Who is it for? Professional coaches, those interested in becoming coaches, and other professionals who use coaching skills and practices in their work.
Where: Shediac, New Brunswick, Canada
Organizer: ICF Atlantic Chapter

Summit Dates: June 15th - July 2nd 2015 
Theme/Description: WBECS brings together the very best thought leaders, experts, industry specialists, academics, practitioners, associations, and bodies to drive coaches forward. By enabling them to deliver a higher level of coaching provision and assisting them in growing their coaching businesses. Sessions from names like Marshall Goldsmith, Jim Kouzes, David Peterson, Carol Kauffman, Ken Blanchard, Judith E. Glaser, Jim Clifton, Mark Thompson, Liz Wiseman, Peter Cheese.

Where: Online
Organizer: WBECS (Ben Croft)

Date: May 19, 2015
Theme/Description: Inspiring Coaching: the Next 20 years...Addressing both the challenges which impact our clients, ourselves & the society we live in and the power we have within us to create a positive response in the way we think, live and work. Two great keynote speakers and choose 3 workshops. Join us to celebrate the founding of ICF 20 years ago and look forward 20 years into the future. What will our world and our profession look like in 2035? How can we both flourish ourselves and help others flourish too?

Where: London, United Kingdom
Organizer: ICF United Kingdom Charter Chapter together with Oxford Brookes University

Date: October 3-4, 2015

Theme/Description: The Future of Coaching. Explore such vital questions as:

Where are we heading as a profession?
What is the economic outlook for coaching?
How do we expand demand and create a sustainable business model?
What is the future of the self-employed coach as organizations bring coaching indoors?
How will coach supervision change the training and credentialing landscape?
What market trends from Europe and Asia will hit our shores – and when?
What discoveries from neuroscience and business will drive the evolution of coaching?
How do we as coaching professionals evolve?

Who is it for? Professionals involved in Coaching, Leadership development, Human resources, Training and development, Organization development, Research, Publishing, Creating the future of coaching
Where: Washington, D.C., USA.
Organizer: The ICF Washington DC Chapter.